Privacy Policy

Effective Date: 09/10/2026

1. Who We Are

Bet49s.co.za is operated by Jolly Empire Ltd, a company registered in England and Wales (company number 17124557), registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Jolly Empire Ltd is the responsible party (under POPIA) and controller of the personal information described in this policy. In this policy, "we", "us" and "our" mean Jolly Empire Ltd.

Information Officer: Oliver Liebscher, Director. Contact: privacy@comparethelotto.com.

Bet49s.co.za is an independent affiliate site that compares and provides information and opinion about online lottery games and operators. We do not offer any real money gambling services. Our role is to provide information and give users the opportunity to click through to licensed, regulated third-party operators and lottery sites.

2. What We Do

We provide information, opinions, comparison content, and affiliate links to licensed lottery betting operators and lottery games.
When you click an affiliate link, you are redirected to a third-party site. We may earn commission if you register and play with them. Once you leave our site, the operator's own privacy policy applies. See full details of How Our Site Works.
We do not collect or process payment details.
We do not offer any real money gambling services.

3. What Personal Information We Collect and Why

We collect personal information in three ways:

Results email alerts, if you sign up (see section 7).
Comments, if you leave one (see section 6).
Analytics and advertising cookies, only if you accept them (see section 4). These may collect technical information such as your IP address, device type and browser, pages visited and time spent, and click-through data (for example, which operator links were clicked).

Providing personal information is voluntary. If you don't give us your email address, we can't send you results alerts, but you can still use the rest of the site. We do not use your personal information for automated decision-making that has legal or similarly significant effects on you.

4. Analytics and Advertising Cookies

With your consent, we use the following third-party tools, which may collect personal information through cookies or similar technologies:

Google Analytics: to understand site usage and performance
Google Ads: to manage, measure and optimise paid advertising campaigns
Microsoft Clarity: to generate heatmaps and session recordings for usability analysis
Microsoft Advertising: to manage and measure paid advertising campaigns across Microsoft platforms

Lawful basis: your consent, given through our cookie banner. These tools are not loaded until you accept them, and you can change your choice at any time via Cookie Preferences. Google and Microsoft may use this information in line with their own privacy policies, including to measure and personalise advertising. We do not use it to identify you personally.

5. Privacy-Friendly Analytics (No Personal Data)

We also use GoatCounter: a privacy-friendly analytics tool that does not collect personal data or use cookies. It helps us understand general site usage without tracking individual users.

We use self-hosted, cookieless analytics to count visits and clicks. Your IP address is used only momentarily to produce an anonymous daily count and is never stored.

6. User Comments

You can leave comments without registering or logging in.
You may choose to give a name. This is optional and will be displayed publicly alongside your comment. We do not ask for your email address.
Comments and names are stored on our servers (hosted by 123-reg in the UK) and used only to display and moderate comments.
Lawful basis: our legitimate interests in running a public comments section and keeping it free from spam and abuse.
You can ask us to delete your comment at any time by emailing privacy@comparethelotto.com.

7. Results Email Alerts

You can choose to sign up for free email alerts with the latest 49's results. If you do:

What we collect: your email address, the draws you chose, how many days you want alerts for, your consent choices (including whether you opted in to offers and news), the date and time you signed up, and the page you signed up from.
Why: to send you the results emails you asked for, to check in when your alerts are due to finish, and, only if you ticked the box, to send you offers and news from Bet49s.
Lawful basis: your consent. Consent to results alerts and consent to offers and news (direct marketing) are separate, and you can withdraw either at any time.
Sponsored content: our results emails may include a sponsor message from a licensed betting operator. We never share your email address or any other personal information with sponsors.
Where it is stored: in our own database, hosted by 123Reg in United Kingdom.
How emails are sent: we use Resend to deliver our emails. Resend processes your email address only to deliver our emails on our behalf and under our instructions.
Unsubscribing: you can unsubscribe or change your alerts at any time at alerts.bet49s.co.za/manage, or by clicking the unsubscribe link in any of our emails.
You must be 18 or over to sign up.

8. Who We Share Your Information With

We never sell or rent your personal information. We only share it with service providers (operators, under POPIA) who process it on our behalf, under our instructions and with appropriate security measures:

Our website and database hosting providers
Resend (email delivery)
Google and Microsoft (analytics and advertising, only if you accept cookies)

We may also disclose personal information if required by law or to protect our legal rights.

9. Cross-Border Transfers

Jolly Empire Ltd is based in the United Kingdom, and some of our service providers, including Resend, Google and Microsoft, are based in or process information in the United States. This means your personal information is transferred outside South Africa. We only transfer it to countries or providers bound by laws, binding corporate rules or written agreements that give your information a level of protection substantially similar to POPIA, as required by section 72 of POPIA. The UK is covered by the UK GDPR and the Data Protection Act 2018.

10. How Long We Keep Your Information

Information	How long we keep it
Results alert details (email, draws, preferences)	While your alerts are active. If your alerts end and you don't renew, we delete your details within 30 days of the end date.
If you unsubscribe	We delete your alert details within 30 days, but keep your email address on a suppression list, with the date you consented and unsubscribed, so we never email you again and can show we had your permission.
Email delivery logs (Resend)	Kept by Resend for a short period, in line with its own retention settings, then deleted.
Comments and names	For as long as the comment is published, or until you ask us to delete it.
Google Analytics data	14 months, then automatically deleted.
Microsoft Clarity data	Session recordings up to 30 days, heatmaps up to 13 months.
Advertising data (Google Ads, Microsoft Advertising)	In line with Google's and Microsoft's own retention policies.
Privacy requests and correspondence	Up to 2 years after your request is resolved.

11. Your Rights

Under POPIA (and, where applicable, UK data protection law), you have the right to:

Access the personal information we hold about you
Correct inaccurate, incomplete or out-of-date information
Delete your information
Object to processing based on our legitimate interests, and to direct marketing at any time
Withdraw consent at any time, without affecting processing carried out before you withdrew it. You can do this by unsubscribing at alerts.bet49s.co.za/manage or changing your Cookie Preferences.
Be told if your personal information has been accessed or acquired by an unauthorised person

To exercise any of these rights, email our Information Officer at privacy@comparethelotto.com. We will respond within 30 days.

Complaints: if you are unhappy with how we handle your information, please contact us first. You also have the right to complain to:

The Information Regulator (South Africa), inforegulator.org.za
The Information Commissioner's Office (UK), ico.org.uk

12. Security

We take appropriate technical and organisational measures to protect your personal information against loss, damage and unauthorised access, including encrypted (HTTPS) connections and restricted access to our databases. If a security breach affects your personal information, we will notify you and the relevant regulator as required by law.

13. Children

Bet49s.co.za is intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe someone under 18 has given us their details, please contact us and we will delete them.

14. Global Access

Bet49s.co.za is designed for users in South Africa, but it may be accessed globally. Users from other jurisdictions are responsible for ensuring that accessing and using the site complies with their local laws.

15. Changes to This Policy

We may update this policy from time to time. The effective date at the top of this page shows when it was last changed. If we make significant changes affecting email alert subscribers, we will let you know by email.

16. Contact Us

Jolly Empire Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Information Officer: Oliver Liebscher
Email: privacy@comparethelotto.com